Sales & Marketing In Tech Peer Learning Group

Sales & Marketing In Tech Peer Learning Group

The pace of innovation in tech demands new approaches to reaching and retaining customers. This group unites marketing and sales professionals in technology companies to exchange ideas, explore tools, and build strategies that drive measurable growth. This is a peer connection forum—facilitators talk with attendees, not at them. Bring your ideas, questions, challenges, successes, and insights to share, and be prepared to participate in discussion.

Please note that the purpose of this Peer Learning Group is to provide attendees with a forum to discuss the craft and art of sales and marketing in tech – NOT to provide sales and marketing opportunities or obtain sales leads.

👉 BEGINNING IN 2026: Each Sales & Marketing Peer Learning Group session will also feature a voluntary Elevator Pitch & Peer Critique segment — a standing opportunity for participants to volunteer to share their company’s elevator pitch and receive supportive, constructive feedback from the group. Whether you bring a simple verbal pitch or a short slide deck, this is a safe and collaborative space to practice communicating your organization’s value, fine-tune your messaging, and gain insights from peers who understand the nuances of sales and marketing in the tech world.

Not quite ready to share? No problem! Join the discussion, offer feedback to others, and pick up fresh ideas and inspiration to apply to your own approach. We encourage anyone interested to volunteer for an upcoming session — it’s a great way to grow your confidence, strengthen your storytelling, and connect more meaningfully with your peers.

Purpose: To provide a space for sales and marketing professionals to collaborate on strategies, tools, and approaches that drive growth in technology companies.

Audience: Suggested but not limited to marketing leaders, sales professionals, business development managers, and anyone driving revenue in tech organizations.

Focus Areas & Sample Topics:

Go-to-Market Strategy – Value propositions, product launches, market segmentation.
Digital Marketing & Analytics – AI-powered campaigns, SEO, content strategy, personalization.
Sales Enablement & Process – CRM optimization, pipeline automation, performance metrics.
Customer Experience & Retention – Customer success, feedback loops, brand advocacy.
Market Trends & Innovation – Digital buyer journey, virtual selling, ethical marketing.

Special thank you to our volunteer Sales & Marketing Peer Learning Group Co-Facilitators: Terri Bendl, Business Consultant with Appalachia Technologies LLC and Weston Miller, Sr. Account Executive – Technology Solutions with Itero Group LLC.